slotscrapera global iGaming aggregator and solution developer for the gambling industry, has published the following analytical article to explain how land-based casinos can attract new generations of casino players through the launch of online brands, the steps needed to do so, and each of the resources and tools that Slotegrator can provide operators in this process.
The online casino market can be unpredictable. Nonetheless, global gaming revenue is growing every year, driven (among other things) by land-based casino owners’ investment in the online sector. Why are they moving online and how are they doing it?
Companies must remain vigilant to keep up with the rapid transformation of the gambling market. The growing importance of AI, virtual reality and blockchain technology, the increase in demand for online casinos due to the COVID-19 pandemic and user preference for mobile games are just a few. -one of the reasons for this transformation. Increasingly, land-based casino owners with years of experience and hard-earned business acumen are seizing the opportunity to launch online casinos.
Why it is beneficial to combine offline and online activities
Online casinos are often seen as an alternative – even a source of competition – to their land-based counterparts. But they can also be a great addition to a traditional gaming business. By launching an online platform, operators can capture a whole new audience segment.
The new generation of casino players has grown up with online entertainment, socializing and even education. The odds of them walking into a brick-and-mortar casino are slim compared to the odds of them pulling out their mobile phone and playing a few rounds while sitting in traffic, waiting in line or waiting for their order at a coffee shop.
By capturing a new audience segment, the operator can significantly expand its base. Moreover, it opens the door to working in different markets and acquiring clients from other countries. Let’s see how a land-based casino operator can expand their brand online.
How to Quickly Start an Online Gambling Business
First of all, the operator must check whether his target market requires a Licence, and if so, apply for one. Even for terrestrial license holders, additional licenses are often required.
When preparing a game platform for launch, it is necessary to think about the interface of the platform, select game content and integrate payment methods. slotscraper has a highly efficient development process and high quality products that can position operators for excellent performance in the first months of operation.
Slotegrator’s network of partners allows it to offer top quality services. The company cooperates with well-known game content developers, which means that Slotegrator customers can meet the needs of their target audience by integrating the industry’s most popular games and new products into their site.
Slotegrator offers operators a wide selection of games – over 7,000 games from over 100 licensed industry developers: slots, live dealer games, poker, virtual sports, card games and casual games. The APIgrator allows operators to add the content they need to their platform in a single onboarding session.
Online casinos need safe and efficient methods for players to make deposits and withdrawals. Moneygrator allows the operator to integrate a variety of payment methods into the gaming site, including multi-currency payments, bank cards (VISA, MasterCard, American Express), credit cards, e-money, vouchers, mobile money, cryptocurrencies (Bitcoin, Ethereum, Litecoin, Dogecoin, Monero) and others. The solution combines numerous payment systems for different gaming markets in a single application and enables uninterrupted transactions.
As an alternative to the classic frontend, the operator can launch Telegram Casino. The web version of the casino is synchronized with a dealer bot, thanks to which players benefit from all the features of the platform. They can play their favorite games using the familiar messenger. It only means that a new audience segment becomes available to the operator.
To reduce the workload and shorten the development time, owners of land-based gambling establishments who want to invest in online gambling often choose Slotegrator’s Turnkey casino. This greatly simplifies the whole business – with the help of multifunctional software, you can start your own project with just a few clicks.
Altogether, the solutions listed above are the fastest and most effective way to help popularize the brand of a land-based gambling establishment and attract new segments of gamers from different countries.